KUALA LUMPUR, 29 September 2026: PassGo, Malaysia’s first cross-brand, cross-industry rewards club built around the car ownership journey, officially launches today.
With PassGo, eligible car owners can earn PassGo Points (“Points”) through everyday driving, including eligible mileage, driving behaviour and daily activities. Points can be redeemed for a growing range of automotive, mobility, and lifestyle rewards, including vehicle servicing, EV charging, car accessories, dining vouchers and more.
A Rewards Club Built Around Car Ownership
PassGo is an automotive lifestyle rewards club developed by Geno Group, designed to connect drivers with automotive, mobility and lifestyle partners throughout the ownership journey. Geno Group is a global technology company specialising in blockchain-based financial solutions and infrastructure, providing a secure, transparent and scalable foundation for the Points ecosystem as the club continues to grow. Points cannot be withdrawn as cash or traded and are operated in accordance with applicable terms and regulatory requirements.
Making Every Drive More Rewarding
PassGo launches with Proton e.MAS as its flagship brand partner, with plans to continuously expand to additional automotive brands and partners to cover a full-lifecycle service ecosystem spanning EV charging, after-sales services, automotive accessories, insurance, and automotive financial services.
Through PassGo, car owners can effortlessly earn and redeem rewards across an expanding network of merchants, services and rewards. As the club grows, PassGo aims to scale its active member base and reach a growing share of Malaysia’s car ownership.
“Driving is part of everyday life for millions of Malaysians, yet the relationship between car owners and brands often begins and ends with a single transaction,” said Ian Zhang, CEO of Geno Group. “PassGo is designed to make every drive rewarding, and to enable OEMs and authorised service centres to engage and retain customers more effectively while delivering greater value, ecosystem synergy, and personalised experiences.”
Start Earning with PassGo
The PassGo app is now available on the Apple App Store and Google Play Store.
To celebrate the launch, new members can earn bonus PassGo Points during the launch month: 100 PassGo Points upon their first login, plus an additional 300 PassGo Points after successfully linking an eligible vehicle.
To find out more about the PassGo rewards club and our special offers, please visit:
Website: https://passgo.my/
Facebook: https://www.facebook.com/PassGo.my/
Instagram: @passgo2026
